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Adjavis Venture Ltd. launches Layer’r brand

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May 20, 2013: Adjavis Venture Ltd. promoted by Mr. Devendra Patel who was the co-promoter of ParasPharma has launched its own brand of fragrance under the Layer’r brand. Layer’r will be initially launching only fragrance products and then would eventually be launching other skin and hair care products. Teaser campaign for Layer’r brand has already started going on air. Adjavis is aspiring to achieve double digit market share in the future in the Rs.3000 crore fragrance category alone. Layer’r products will be more for beautification and less for problem solving.

The elder brother of Devendra, Darshan Patel the promoter of Vini Cosmetics has already launched brands like White Tone and Fogg 18+ in this category. The Indian personal care market which is pegged at Rs.30,000 crore, off late has been witnessing the entry of a lot of new players giving rise to intense competition.

The Indian deodorant market is estimated to be Rs.1300 crore and skin care and hair care market are estimated to be Rs.6,250 crore and Rs.10,000 crore respectively. According to PwC, it is estimated that the deodorant market is the strongest category that is driving growth in the grooming category and this is largely attributed to the growing importance among men to look better.

After the launch of Layer’r deodorants the brand would be launching hair care and skin care products and the company has already started working on three hair care and four skin care products.

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5 Comments

  • I want SS or distribution of ur deodrant product plz can u give me the informatin about the product and process of taking the SS or Distribution of ur product….
    Ayush Chandra Rajput
    Varanasi Uttarpradesh
    Mob- +918896778877

  • WE ARE IN THE DISTRIBUTION BUSINESS IN A SMALL TOWN CALLED HASSAN WHICH IS ABOUT 180 KMS FROM BANGALORE. WANT TO CONTACT MARKETING PERSONNEL OF YOUR COMPANY TO OBTAIN DISTRIBUTION RIGHTS FOR THIS TOWN. KINDLY FURNISH. I MAY ALSO BE CONTACTED AT 9449213313. MY NAME IS MANJUNATH

  • Phone 0135-2641342 (O)
    TeleFax 0135-2641381 (O)
    Phone 09359860821 (O)
    Mobile 09412901720, 09411189124
    Email mayankshriram@gmail.com
    MAYANK ENTERPRISES
    PAYAL ENCLAVE, NEAR ST. JUDE SCHOOL,
    G.M.S. ROAD, SEWLA KALAN,
    DEHRA DUN-248 001
    To, Friday, August 30, 2013
    The Zonal Manager,
    M/S Aarti Writing Products Pvt. Ltd.
    A-102 , Mai Bhuvan , Dadi Sheth Road,
    Malad (West) , Mumbai – 400 064 , India.
    Reg: Application for Super Stockists for Uttarakhand at Dehradun
    Rev. Sir,
    It is understood that the Co. contemplates to appoint Super Stockists for Uttarakhand at Dehradun
    town. If so, we are willing to undertake the assignment & offer our services for the same.
    We are equipped with necessary infrastructure and sound financial status.
    Presently, we are working as Consignee Agent/Super Stockist of M/S Jineshwar Writing Inst. Ltd.,
    Mumbai for their Montex brand ball pens/refills, M/S Hygienic Research Institute Private Limited,
    Mumbai for their Streax Hair Colour & Vasmol Brand, M/S Savour India Pvt. Ltd., New Delhi for
    their Savour Brand Dalia, Corn Flakes, Clove & Elaichi. We have established wide Sales network in
    the State. There are 16 distributors in Garhwal & 18 in Kumaon. We also have arrangements
    for quick transportation of material to these destinations.
    We are fully abreast with technicalities of the trade and have acquired proficiency/ expertise in the
    marketing of Stationery/Cosmetics /FMCG products more than a decade now.
    If it fulfills the pre-requisites, you may like to visit us or we can discuss the matter on the date,
    time & venue convenient to your honor.
    Thanking you in anticipation and soliciting a line, in reply
    We remain,
    Sincerely yours,
    M/S MAYANK ENTERPRISES

    Manish Kumar Sethi

  • WE ARE IN THE DISTRIBUTION BUSINESS IN PUNE WANT TO CONTACT MARKETING PERSONNEL OF YOUR COMPANY TO OBTAIN DISTRIBUTION RIGHTS FOR THIS TOWN. KINDLY FURNISH. NAME IS PRAKASH CHOUDHARI 9922119911

  • We are Distrbuting goods Since 2006 for SC Johnson , Cavinkare Pvt Ltd , Mankind Farma & Emami Ltd for Modern Trade . We are Very Much Interested in Layer Shot Products (Adjavis Ventures Ltd) Distribution to Modern Trade in Sangli , Kolhapur , Karad , Ichalkaranji & Satara.

    Warm Regards

    Hiren S. Bhanushali
    Ashapura Agencies
    Civil – Hospital , Ram Mandir Rd
    Sangli. 416416
    Maharastra.
    M – 9372109423
    LL – 02332320279

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