The BrandsZ top 50 list of the Top Brands in India has been released by WPP. HDFC Bank which was at number one spot last year continues to retain the numero uno spot this year as well. The other companies which retain their spots are Airtel at number two, SBI at number three, Asian Paints at Number four and ICICI Bank at number five. The other companies which retain their spots in the top 10 are Hero Motors and Axis Bank.
The Marketing and advertising conglomerate WPP Plc and Kantar Millward Brown list has the new telecom entrant which has disrupted the Indian Telecom Industry “Jio” at number eleven. The BrandZ report also highlights the fact that demonetization one of the biggest financial exercises conducted in the Indian History had its share of affecting the consumption of packaged consumer good brands. The invalidation of old high value currency notes last year resulted in the consumption of packaged consumer goods fell 4.2% and 2.4% year on year in November and December 2016 respectively, but recovered 0.6% in March this year and 3.9% in April.