After the BARC data for week 40 was revealed i.e. from 30th September 2017 to 6th October 2017, HUL has become the top advertiser for the week across genre with 122926 insertions. Among the top brands, it is Amazon which hogs the limelight with 22668 insertions. Reckitt Benckiser India, TVS Motor Company, Cadbury and Amazon Online India follow HUL and feature in the top 5 list of advertisers.
The others in the top 10 list include Procter & Gamble & Brooke Bond Lipton India Ltd. Patanjali Ayurved Ltd., The Himalaya Drug Co. & Godrej Consumer Products Ltd. occupy 8th, 9th & 10th position respectively.
Among the Top Brands Across Genre, Lalitha Jewellery, Vivo V7Plus, Idea 4G App and Oppo F3 makes the top 5 along with Amazon.in which occupies the top position. The other Jeweller in the top is Kalyan Jewellers which occupy the 7th position and rest of them which makes the top are healthcare brands Dettol, Dove, Close Up and Santoor Sandal & Turmeric.