Aiming to help women stretch beyond their limit Iodex has launched its ‘Thodi Himmat, Thoda Iodex’ campaign. The campaign which has been created by Leo Burnett India has been executed by Prodigious India, Publicis Communications’ in-house production house.
Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia speaking about the launch of the new campaign said “Women are the backbone of any household in a way that they keep the entire family together. They want to do more with their lives, and yet equally contribute to their households.” He added that “We thought this was an exciting insight to bring to life, especially since a woman’s invaluable contribution is rarely spoken about across the entire category. I’m confident the campaign will hit home with our consumers.”
With this new campaign Iodex is planning to target the modern women who represent the progressive India. Modern women in India are those who are stretching their limits and not only managing home and family but also supporting the family financially. Modern women in India follow their pursuits and in this journey there are chances that they may be affected by pain.
Speaking about the new integrated campaign, Saurabh Nandi, Area Marketing Lead for pain relief and respiratory health for GSK said Iodex wants to convey to these women that all they need is a little courage and a little Iodex. Iodex salutes these women and is their trusted partner that will help them stretch beyond their limits every single day.