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Tier-1 cities continue to drive Indian smartphone Market: IDC Survey

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According to International Data Corporation’s (IDC) latest India Monthly City-Level Smartphone Tracker Tier-1 cities continue to be the key volume drivers for the Indian smartphone market in Q3 2017. The study reveals that Delhi and Mumbai contribute one-fourth of the total sales in top 50 cities and there has been overall growth of 27 percent from the previous quarter.

The Tier-II cities are not to be left behind and amongst them Bhopal, Jaipur and Gurgaon have emerged as the fastest growing cities. All these three cities have shown a growth of more than 40 percent when compared to Q2 2017. With data prices going south and 4G penetrations reaching its peak the demand for smartphones is all set to look north in the months to come. The other factors driving growth according to experts are the expanding presence of e-tailers and never before heard offers from smartphone companies which is reeling under heavy competiton.

According to the report, e-tailers acted as catalyst for the robust growth across cities in India with e-tailers now contributing around 40 percent of the market in top 50 cities of India. The offline market is now showing only a average growth.

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