In recent times, businesses continue to invest heavily in digital marketing options to make their brands global. However, email marketing still stands as a relevant channel to reach out to the target audience worldwide. According to statistics, it is expected that the number of emails sent per year will exceed 376 billion by the year 2025. That is why there exists a number of arguments in favor of email marketing for businesses around the globe.
If you are still confused about whether you should leverage email marketing or not, here are 10 powerful arguments that will surely convince you. Let’s take a look!
- Email marketing ensures a larger reach
Who doesn’t want to reach out to a larger audience? Undoubtedly, every business would! With more than 1 billion active users, platforms such as Facebook and Twitter can be quite tempting to use. However, email marketing is no less. There are about 4.3 billion active users of email around the globe. That is quite an impressive number. It clearly shows that emails have a larger reach, just like the trending social media platforms. Using email marketing can help your brand to reach and connect with more customers and prospects in the world.
- Email is an open platform
Many businesses invest a lot to buy large social followings for their brands. The main aim is to engage and communicate with their target audience. However, what the businesses do not realize is the fact that the algorithm of the social media platforms like Facebook keeps updating.
According to a recent algorithm update of Facebook, the number of followers who will get to see the posts of brands has been reduced unless they are paid advertisements. That means there is a high chance that your followers may not be able to see your posts on their feeds. However, it is not the case with emails. With email marketing, everyone who receives your email will be able to see your message in their inbox.
- Email is a preferred communication channel
Many people are of the view that emails are an outdated communication channel. But it is not actually true. As a matter of fact, most individuals prefer to use emails for professional communication. No doubt, social media channels are very popular among people.
But they are most used by individuals to connect with family and friends. When it comes to professional communication, people expect to receive emails. Be it the launch of a new product or a new update about your business, sending emails to the customers is the best option.
- Emails allow businesses to reach the right people on time
A marketing campaign is only successful if you are able to target the right people at the right time. Email marketing can help you with that. It allows you to send emails to people who have agreed to receive your emails. That means you can actually reach out to the customers who are interested in your business.
With email marketing, you can easily create your marketing campaign in much less time. Moreover, you can schedule the emails and send them at the right time to the users. As users keep checking their emails a number of times a day, it ensures that your brand message is effectively delivered to the intended audience.
- Email marketing allow targeted messaging
Sending irrelevant messages to the customers may not drive customers. In order to attract the attention of the customers, sending relevant messages is important. As customers are at different stages of the buying cycle, sending messages unique to their needs is important. Email marketing makes it quite simple and easy for you. It allows you to segment your target audience and send personalized content.
Moreover, with the use of tools such as Sendinblue, customizing your messages can be easier. If you want to get greater insights into such tools, you can find more information about advantages and disadvantages of such a tool here. The tools can help you design your message, personalize them, and send them to the right customers.
- Email marketing ensures better conversions
Driving conversions is one of the core goals of every business. Irrespective of the industry you are in, driving conversions is vital for the success of your business. When it is about growing your conversions and driving sales, you cannot find a better option than email marketing.
As your email subscribers are already interested in your business and willing to hear from you, the chances of conversions are high. Moreover, when you send relevant emails based on their purchasing history, your customers are more likely to make a purchase from your store.
- Email marketing enhances business ROI
Increasing ROI is at the core of businesses. With email marketing, you can get an opportunity to enhance your revenues significantly. As email marketing helps in driving conversions and sales for your business, it allows you to increase your ROI beyond expectations. With highly personalized messages and targeted communication, improving your business ROI becomes simple and easy.
- Email marketing allows the collection of feedback
In order to make improvements to the way your business operates, getting feedback from your customers is vital. Email marketing helps you collect feedback easily. Through emails, you can conveniently send the survey forms to your intended customers.
It allows the customers to share their experience with your brand and helps you stay informed about how your customers perceive your business. It also sends your customers the message that you value their opinions, thereby promoting healthy customer relationships.
- Email marketing is cost-effective
Businesses usually invest a lot in the promotion of their brands. However, if you are on a tight budget, email marketing can be the best option for you. It allows you to easily connect with a large audience around the globe with minimal investments. It enables brands to get higher revenues while having to make significantly fewer investments.
- Email marketing can be measured
In order to understand the success rate of any marketing campaign, measuring it is important. Email marketing is quite easy to measure. With the use of different email marketing tools, you can keep track of the click-through rates, bounce rates, open rates, and much more. It allows you to stay informed about what works for your business and what doesn’t. It can help you provide valuable content to your customers.
Conclusion
Email marketing is undoubtedly beneficial for your business. Irrespective of the industry you are in, start using email marketing and skyrocket the success of your brand.
