Dec 26, 2012: Citi Research has come out with the 27 greatest consumer brands in the world. The report published by Business Insider has some of the legendary brands of the world. The team of analysts at Citi Research believe that the companies figuring in this list have “significant and enduring business models over the long term.” The screening criteria followed for coming out with this list are
- The market capitalisation of the companies should exceed USD 3 billion
- The companies should have significant revenues from outside the domestic market and
- The company should be among the top 3 in market share in one third of the company’s businesses
The companies figuring in the 27 Greatest Consumer Brands in the Word are:
Adidas
Amazon.com
BMW
Borg Warner
Bridgestone
Carnival Corp
Coach
Compass Group
Denso
Ebay Inc.
Edenred
Fossil Inc.
Harley Davidson
Hyundai Motor
Inditex
Intercontinental Hotels
Intertek
Las Vegas Sands
LVMH
Nike
Nissan Motors
Polaris Industries
Royal Carribean Cruises Ltd.
Starbucks
Starwood Hotels & Restaurants
Swatch Group &
Volkswagen
Click for more details about the companies
