In today’s workplace, the ability to create effective visual content is essential for communicating ideas and engaging audiences. Something that is not anymore exclusive to designers, as all employees feel the need to communicate within the organization and with their clients. With the festive season upon us, most organizations are working with lean teams, making it crucial to have tools that increase productivity and simplify work. In fact, according to Canva’s Visual Economy Report, 73% of Indian business leaders are of the opinion that visual communication solutions are critical to make efficient workflows. As a result, 92% believe that AI has improved the quality of visual content leading to enhanced team productivity.
Canva, the world’s only all-in-one visual communication platform, offers tools and features that can make projects not only visually appealing but also efficiently crafted, allowing us to save time. Whether you’re a marketer, a salesperson, creative, human resources or an entrepreneur, mastering these five tricks offered by Canva can transform the way you work, improve the quality of your designs and boost productivity.
- Stop starting from scratch: take advantage of the Work kits and save time
With Canva Work Kits, visual communication is accessible to everyone, not just graphic designers. These consist of various products, templates and resources tailored to the needs of marketing, human resources, sales and creative teams, so you can forget about starting templates from scratch. Thus, you will find templates and resources for presentations, videos and social media posts and you can easily customise them.
- Organise your workflow with Whiteboards
Whiteboards are the ultimate hack for visually mapping out ideas – from brainstorming sessions to campaign mood boards, thanks to the power of AI, you can bid adieu to manually organising your sticky notes. With the help of Sort, you can also easily group sticky notes based on colours, names, and topics, making for easy summarising and workflow mapping. Comes in super handy to keep your ideas, thoughts and workflows organised.
- Maintain visual coherence with the brand kit
If there is one thing that identifies a brand, it is its colours, images and texts. The Brand Kit brings together all the details of the brand in one place. Once set up, any authorised person can access the brand’s fonts, logos, colours, icons, images, graphic elements and pre-designed templates from within the Canva editor. Whether a person is in the social media department or internal communications, having a centralised location of all accurately branded assets helps to produce reliable, professional and consistent content in any design, and for any purpose.
- Supercharge your productivity with generative AI
Generative AI can be our ally in boosting productivity all year-round. In fact, Canva’s AI products, used over 7 billion times, exemplify how this technology can streamline tasks and enhance creativity, enabling teams to achieve more with fewer resources. For instance, with Canva’s “Magic Translate”, you can translate long worded documents and presentations automatically with a single click.
Another useful feature is “Text to Graphics”. One click makes it easy to create unique graphical elements and enhance any design, whether you want to use icons, stickers, or illustrations.
These are just a few examples of AI tools everyone can leverage at work, although many more AI tools can be found in Canva’s Visual Suite and Magic Studio.
- Collaborate in real-time with Canva
Thanks to Canva’s collaboration features, teams around the world can work together and design engaging content, fostering not only efficiency but also creativity.
In fact, according to Canva’s global study in partnership with Harvard Business Review Analytic Services, the most common techniques used by managers to enhance creativity are collaborative platforms (65%), visual communication (64%) and data visualisation tools (56%). Through collaboration, the creative process can be enhanced by sharing new ideas, perspectives and approaches.
In addition, the platform’s collaborative functions include new features in Canva Docs, the online document editor. Users can now track changes and collaborate on edits. Thus, users can see document outlines that help visualise long documents and track comments to maintain agile communication with the members involved.
