The marketing world moves at the speed of light. But after the pandemic that speed has further increased as brands are enthusiastically geared up for the festive season this year.
Adgully held its premier event for marketers – CMOs’ CHARCHA – on August 10, 2022, in Bengaluru with the overarching theme of ‘The Festive Blueprint for Brands’.
No one can deny the power of social media today. A tweet sent by a customer, a brand, or an individual today can actually influence the share price, and it can also have a significant impact on social media discourse. It might also start a brand-new movement tomorrow. How can brands then stand back, genuinely choose to participate in culture, and not just leave it to chance, given how influential their tweets may be.
Delivering the keynote address at CMOs’ Charcha 2022, Kanika Mittal, Country Lead, Large Client Solutions, Twitter India, dwelled on the topic – ‘How brands can capitalise on festive cheer to enhance brand recall and drive full-funnel results’. Mittal spoke about the key festival trends and insights on Twitter, what are the kinds of conversations that happen, why it’s important to connect with what’s happening, how to really make the best use of the spike in these conversations, how to go from branding, to shopping and create impact through social commerce and more.
She noted, “The biggest insight that we see coming through on the platform is that entertainment is also shifting to social and 61% will be using a lot more of social media during the festival season. On top of that, a vast majority would be using more shopping apps such as Flipkart, Myntra or Amazon or any of the other shopping apps and also food delivery apps like Swiggy, Zomato Dunzo, etc., a lot more during the festive season. The numbers are as high as 32% in terms of what people are really looking for this festival season. We can say with confidence that brands are actually expected to provide consumers with not just information on discounts, etc., but also relevant and entertaining content.”
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