India, September 26, 2024: Bengali fine-dining restaurant, 6 Ballygunge Place has made its high-decibel debut in the capital, appointing 80dB Communications as its integrated communications partner.
The iconic Kolkata restaurant, under the banner of Savourites Hospitality Pvt Ltd, has chosen 80dB Communications to lead its brand narrative, media relations, and social media strategies as it ventures into New Delhi’s competitive dining market.
Since its inception in 2003, 6 Ballygunge Place has become a cornerstone of authentic Bengali cuisine in Kolkata, celebrated for its commitment to traditional recipes, refined ambiance, and impeccable service. The expansion to Delhi is more than a geographical growth; it is a strategic move to invite Delhi’s discerning diners to experience a legacy of culinary excellence.
80dB Communications, known for its expertise in crafting compelling public relations campaigns, will highlight the rich heritage and culinary mastery of 6 Ballygunge Place. The agency is tasked with boosting the restaurant’s visibility online, engaging food enthusiasts through targeted social media marketing, influencer partnerships, and captivating content that appeals to a broad audience.
Mr. Swaminathan Ramani, Partner at Savourites Hospitality Pvt Ltd, said, “Teaming up with 80dB Communications opens a promising new chapter for 6 Ballygunge Place as we introduce our beloved flavors to New Delhi. Their industry experience and digital acumen are invaluable assets that will help us resonate with the city’s epicureans and integrate seamlessly into its vibrant dining tapestry.”
Kiran Ray Chaudhury, Co-founder and Jt. Managing Director of 80dB Communications, shared her excitement about the collaboration, “It is a privilege to represent such a distinguished brand as it makes its mark in Delhi. 6 Ballygunge Place is renowned for its genuine Bengali fare and deep-rooted heritage, and we are thrilled to elevate its narrative in the capital. Our goal is to establish 6 Ballygunge Place as a must-visit destination for food lovers, where every meal becomes a cherished culinary experience.”
