The Spirit trends are changing and getting hot in terms of tastes, trends and customer targeting. The current trend shows that the art of a cocktail that is well-crafted is back home and there is a widening seen in the flavors of Vodkas recently. The new flavors and infusions intrude into jalapeno-infused Tanteo Tequila for spicy Margaritas, and Chicken Cock Whiskey. No wonder, home bartending is witnessing a different phase with the extension of flavors.
Women Palates are the ones now dictating the tastes and this comes with the success of Skinny girl. The success came as an eye opener to many brands and taught them a lesson on the buying power of women. Adding flavors came as a solace to many of the Whiskey suppliers as the sales rate grew up. This also opened up an incremental revenue stream for whiskey suppliers. The companies are further targeting women folk in their ad-campaigns and this could in every way improve their brand image and sales figures. The brand may win in its strategy this summer, given the popularity of margaritas and flavored Martinis.
The trend with shots are undergoing a primitive change and companies like Mc Donalds now prefer flavored Whiskey and expect them to represent a larger share and spread wide in the market. The new brands come with a sweeter profile and hence there are chances of consumers adopting it in a large way. Classic and traditional cocktails have not lost their charm and they still remain one of the most important players in the market.
People are now glued to their mobile phones most of the time and this makes the companies to adopt a campaign through mobiles. When there are a lot of things about changing trends, tastes and flavors, there is something to be noted about the brand loyalty of drinkers. Spirit consumers are particular about their brands and they remain loyal to their favorite brands. This summer is hence going to witness a flavor spirit.
