May 1, 2013: Parag Milk Foods Pvt. Ltd., promoters of ‘Gowardhan’ and ‘Go’ range of milk and cheese products launched their latest offering ‘Go Cheese Spread Tub in six international flavours. With this launch Prag Milk Foods is trying to dominate the Cheese market in India. Owners of the strongest cheese brand ‘Go’ have the largest range of cheese products in Indian market, a market which is valued at Rs.625 crores.
Go Cheese Spread Tubs have been launched in Tangy Jalapeno, Smoked Paprika, Plain Cheese, Four Pepper, Fresh Garlic and Olives and Herbs flavours and they are made up of hundred percent natural ingredients. These delicious and smooth cheese spreads adhere to the strict international standards as well. On the launch of this new Cheese Spread, Devendra Shah, Chairman, Parag Milk Foods Pvt. Ltd, was quoted as saying “With largest & most modern Cheese plant in South Asia and the strong ‘Go’ brand, Parag Milk Foods Pvt Ltd intends to dominate Cheese market. We are thrilled to add these international flavors to our existing range of cheese products.”
These Go Cheese Spread Tubs which would be available in convenient tub container priced at Rs.70 for a 200 gm tub can be served with any dish like chappathi or sandwhich so as to enhance the taste. According to experts, this launch of new range of cheese products would definitely give more visibility to the Go Cheese brand and this move is being considered as a step by Parag Milk Foods to project Go brand of Cheese as of one of the most trusted cheese brand in India by giving stiff competition to major players like Amul and Britannia.
