July 9,2014: Who doesn’t remember the famous ‘Give me Red’ campaign of Eveready Industries known for their batteries. The famous tagline is back and Eveready has released its new campaign to refresh the brand with Bollywood actor Akshay Kumar.
On the occasion of the launch of the new TVC, Amritanshu Khaitan, Managing Director, Eveready Industries was quoted as saying “’Give Me Red’ stands for more than just the colour red for Eveready – it is the brand identity of power and energy. I believe the new campaign will extend Eveready beyond batteries and position itself as a portable power and lighting solutions provider.”
The new TVC conceptualised by Rediffusion Y&R is targeted towards the new generation youth and tries to showcase the different products of Eveready.
Anil Bajaj, vice president – marketing, Eveready Industries was quoted as saying “Over the years, consumer experience has made Eveready a trustworthy, reliable and authentic brand. It understands the needs of young Indians and speaks their language. Give Me Red still resonates with a generation – hungry for everything new and on the move.”The campaign which will be complemented with a print ad, outdoor media and digital media shows a group of young people playing a video game at home. Akshay Kumar is shown entering the room and he suggests them to play something new after switching off the game. He inserts Eveready batteries into a torch, and starts switching it on and off repeatedly. Soon everybody from neighbourhood is seen joining the game and Akshay invites the viewers to experience the ‘next level of power’. The ad ends with the famous punch line ‘Give me Red’.
New Give Me Red Campaign
[youtube height=”HEIGHT” width=”WIDTH”]https://www.youtube.com/watch?v=5Ny4Ig1fLZQ[/youtube]
