Sept 15, 2014: Parle Products, one of the pioneers in the biscuit and confectionary manufacturing industry in India is expanding its product portfolio. Over the weekend, the firm has announced that it will be launching a new range of biscuits dubbed ‘Simply Good’. It is claimed that this new range will be focused towards the health conscious consumers and it is to let them savor their joys despite eating healthy. For the same, the range has been announced after an extensive research to know what the consumers demand from such a valued brand.
This new product range, Simply Good will be made available in three varieties including Apple & Cinnamon, Honey & Oats and Classic Digestive respectively. It is claimed that the Parle Simply Good Digestive cookies will be made using the finest nutritious ingredients and the goodness of the natural production.
Eventually, these cookies are enriched with nutritional fibers, oats, multi-grains and pure honey. With these aforementioned ingredients, these biscuits will have a perfect mix of nutrition and taste making them ideal tea time snack for the health and calorie conscious users.
The packaging of Parle’s Simply Good cookies is developed by Procreate Branding Solutions. This packaging features a bright design to lure the consumers and it will arrive with the brand message ‘Unveiling Simple Goodness’. As of now, the Simply Good Digestive Biscuits are made available acrossIndiain two different packages – 100 grams and 250 grams priced at Rs 20 and Rs 50 respectively.
Regarding the introduction of the Simply Good Digestive biscuits, Mr. Mayank Shah, Deputy Marketing Manager, Parle Products stated that the highlight of this new range of cookies is that the consumers can enjoy a healthy snack without any compromise on the appetizing taste.
