These days, e-commerce is considered as a great career destination. The most recent proof for the same has come from Nielson Campus Track Business School 2015 survey. In the survey, students from over 35 top business schools have voted for the first time and e-commerce has emerged the most preferred sector when it comes to employment.
As per the survey, the e-commerce sector has received 28 percent of the votes and it tops the other sectors of employment. E-commerce is followed by FMCG with 24 percent votes, foreign banks with 21 percent votes, financial institutions or credit rating agencies and management consultancies both with 19 percent votes and large business conglomerates trailing behind with 18 percent of the votes.
Notably, e-commerce has been gaining popularity in the recent years. Back in the 2012 survey, the segment managed to occupy the third spot and in the last year it was at the second position.
The survey also shows how brisk startup activity, multiple success stories, big-ticket fund raising and a cool quotient among students is fueling interest and curiosity among those who are joining in the sector.
In a previous survey that was conducted from 11 top B-schools in the country, one in every nine students in the 2013-2015 batch wanted to join e-commerce firms or startups after their graduation. The same in the 2012-2014 batch was one in 19 students.
Of course, HUL is the most preferred company that students are interested to work with as far as the 2015 batch is concerned, but e-commerce has replaced FMCG that was the most preferred sector for five consecutive years. Even the banking sector has come back with a lot of preference.
As per Nielson, the best firms in the e-commerce segment have been moving up in the CRI (Campus Recruiter Index) that is the weighted summation of firms’ goodwill across attributes. Also, Ajay Macaden, Executive Director, NielsonIndiaclaimed that the established e-commerce firms have moved up largely in the list of recruiters in the last two years.
