Maruti Suzuki carries the highlight of being the first car manufacturer in the country to invest directly in the establishment of sales and marketing infrastructure. This is a part of the expansion of the company’s existing wide network with an ultimate aim to attain its target of selling two million vehicles by the year 2020, revealed the senior executives.
Japan based Suzuki Motor’s Indian unit is prepping a multi-format model that will be involved in the creation of some of the retail outlets and leasing them out to the dealers by the company as per the norms in this domain. The firm launched Maruti NEXA, a new branded sales channel on Thursday in order to sell the premium cars in its portfolio.
The company announced that around 100 Maruti NEXA showrooms will be set up across the country in the next six months to eight months time frame. Also, the manufacturer has hired about 1,000 relationship managers and it expects to recruit more executives in the next six to eight months.
Regarding the same, RS Kalsi, the Executive Director for Marketing and Sales at Maruti stated that they have already started some Maruti dealerships at some premium locations all over the major metros in India and that they are in plans to buy land across the country to help their dealers to start new outlets.
Maruti has an annual domestic sale of 1.17 million cars, and it has invested in almost half a dozen central locations in Mumbai and Delhi. These premises are located in the leading markets, malls and Metro stations and they have been leased out to the company’s dealers to operate branded showrooms. As of now, the manufacturer has around 1.650 outlets that are owned by its dealers. The manufacturer has over Rs 8,000 crore of cash reserves and it plans to create a real estate bank as well by acquiring land across the country’s cities and towns.
