Business processes have come a long way and with time, more efficient ways of managing these processes keep cropping up! With the buzzword being cost control, business houses irrespective of size are going all out to control costs and jack up revenues without compromising on quality and process efficiencies.
Many a time businesses outsource some of their processes to external firms- now that’s something we are aware about! But what if a function which is very close to your business objectives gets outsourced! Yes, nowadays, businesses have started outsourcing their marketing function to external agencies. One such agency in this new wing of the outsourcing industry is Chennai Based CMO Axis – the first Marketing Process Outsourcing (MPO) provider.
Set up in 2008, this company found the right area to start a business seeing the rising personnel costs as a percentage of the Marketing budget and the openness of many business houses to outsource some of their marketing initiative. By 2008, CMO Axis, focussed on providing some important marketing solutions which included web and email marketing, CRM initiatives, thought leadership services and so on. Currently, they have 4 key business units which include Marketing Shared Services, Integrated Sales and Marketing, Outsourced CMO office and a Virtual Marcom Delivery Platform!
As far as the SME sector is concerned, they’d have a difficult time in either getting top talent and if they get them – retaining them would pose a challenge. For these firms, CMO Axis has different models in which they can provide the services of an on demand marketing team or even provide specific process led solutions like online marketing, tele-marketing etc. or even provide an online delivery model. They even have a process chalked out for these firms to get them evolving into newer heights.
Well, there are many advantages of getting connected with an MPO provider (Please read the article MPO – Why it could be the next big thing). The results would prove in your favour if the MPO provider can understand and work basis your business objectives. With firms like CMO Axis bringing in new efficiencies in the marketing world, one can assume that MPOs are here to stay!
