Aug 13, 2012: The largest retailing group in India, Future Group is positioning its Mother Earth chain to compete directly against the ethnic products retailer chain Fabindia. The company plans to adopt the social enterprise-style business model which was successfully put in use by Fab India.
Mother Earth division of Future Group plans to start more than 100 direct sales outlets that would focus on providing customers with ethnic apparel, linens and accessories. They will also sell their product lines through multi-branded department shops like Shoppers Stop and Lifestyle.
