Aug 19, 2012: Allen Solly, a well know menswear brand from Madura Fashions has unveiled a new brand identity. Their brand head Sooraj Bhat said, “The new brand identity will give the brand heritage value and at the same time ensure its Friday dressing image.” They are now integrating this new identity to their retail stores. They made the Friday dressing concept popular and launched casual office wear around two decades back.
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