Aug 29, 2012: Dhara, the edible oil brand from Mother Diary launched a new campaign “India Ka Tadka”. The new commercial asserts that though Indians love fried food, they tend to shy from having them due to their increasing health and fitness consciousness. Dhara through this campaign claims that now consumers can enjoy fried food made with Dhara oil without worrying on the health aspect.
Edible oil market is high competitive in India as brands likeFortune, Dhara and Sunflower are vying for market share in this Rs 30,000 crore segment.
