The effect of traditional advertising is going down, even during the COVID 19 scenario. Now the majority of the advertisers have adapted digital advertising, social media advertising, influencer advertising, etc. The advertisers realized that it doesn’t have any sense of spending on media that have no audience. Digital consumption has increased even more and the use of social platforms and streaming services has risen almost everywhere.
When looking for potential ways to expand submission and reach this year, many of them turn to influencer marketing. So let’s talk about influencer marketing. Influencer marketing is a marketing technique where the presenter is either an expert or having such a command where the customers will follow blindly like the rats were following the bagpiper. Here the influencer plays a pivotal role and makes the customers blindly accept his words.
Nowadays influencer marketing is capturing almost 90% of social media marketing and the companies are cashing on this scenario making huge ROI.
The following are the methods needed to find an appropriate influencer whom you can align with your particular product and make a windfall. It is always better to approach an agent who specializes in influencer marketing so that one’s valuable time is not wasted in finding such a person and ensure that he or she is highly accepted by the public and considers the influencers as a role model.
The influencer should be given enough space so that, the performance gives a feeling of realistic, without diverting from the original matter. The influencer naturally makes use of his experience and expertise to convince the customers and draw them towards the product as if under a spell of hypnotism.
Giving additional incentives over and above the contract amount to the influencer, to make him dedicated and sincere towards the product and start using his ideas and vision to attract more and more customers towards the product. Offering bonus packages over certain targets will lead the influencer to put in more effort to achieve the target. Thus it can be seen that during this pandemic, it is really fruitful and highly rewarding to use the influencer marketing technique and to achieve a beyond comparison of ROI.
