- Geometry Encompass launch its DLX (Digital Live Experience) practice Pro.digi to help brands connect with their consumers in the virtual space.
- Pro.digi will create virtual experiences for customers by leveraging technology and helping brands drive campaigns for engagement.
- Pro.digi will also manage digital learning and engagement initiatives like the ‘WPP Learning Series’.
Geometry Encompass, the fourteen-year-old creative commerce agency of WPP has announced the launch of its DLX (Digital Live Experience) practice Pro.digi that aims to help brands connect with their consumers in the virtual space. Geometry Encompass which is now among India’s biggest and best experimental marketing companies with its service offerings spanning across events, BTL, and content creation is helping brands to create a positive engagement with their customers in the current situation of Covid-19. Geometry Encompass with a team of 230 well-trained professionals is offering service offices in Mumbai, Delhi, Bangalore, Kolkata, Hyderabad, Chennai, and also in Singapore.
Pro.digi will create virtual experiences for customers by leveraging technology and helping brands drive campaigns for engagement. As a part of WPP, the creative transformation company, Pro.digi will also manage digital learning and engagement initiatives like ‘WPP Learning Series’. The founder of Geometry Encompass Roshan Abbas responded to the launch of its Digital Live Experience Pro.digi that with the seismic shift witnessed by the experimental marketing they found it very important to create a new and engaging environment for their customers. Through Pro.digi they will create a data-driven and digital experience for lasting engagement of customers in their brand. The chief executive officer of Geometry Encompass Ranjith Raina, the pandemic has ushered in digital transformation at a scale never seen before.
Brands are in shock to know the disruption caused by the outbreak of Covid-19 and the extended lockdown period thus they are finding new ways to keep up the spirit of their customers and engage them carefully. Through many of their experiments in the virtual space, they got insights about how they can stay real in the virtual world and enable deep human connections. He also stresses the importance of commerce above just a transaction and Pro.digi aims to create solutions for real growth.
