‘Road Trippin,’ the new ad campaign from the OYO hospitality chain, is a subtle nudge that encourages Indians to get in their vehicles, take a road trip, and finally live in a sanitized OYO hotel without any worries.
OYO took a new spin on the idea of ‘celebrating independence’ on Independence Day and thus introduced the Road Trippin campaign under the #DekhoApnaDesh theme. As part of this initiative, we have joined hands with the country’s favorite people on the highway – Rocky & Mayur to encourage travelers feeling doubtful to abandon their homes and comfortably go on thrilling safe road trips across India.
“Current conditions indicate that in both our communications and actions hygiene and sanitation take priority. It’s urgent and needs long-term intervention as well, “says Mayur Hola, regional brand manager, OYO Hotels and Homes.
The Lifebuoy brand’s appearance in new advertisements for OYO has its origins in the latest partnership between OYO and Unilever, the multinational FMCG company. Some OYO hotels also provide Unilever guest care packs and also use Unilever products such as Lifebuoy, Domex, Sunlight. Hola mentions the association’s results as “very very positive,” with most global geographies of the brands taking part.
The last few years have taken language off as a definition of who you are talking to. The ad may have been in any language. The films from ‘Come to OYO’ campaign were made in multiple languages. The film has a Haryanvi voice-over instead of the mainstream Hindi, or the mostly regional languages such as Bengali, Tamil, Gujarati, and so on.
Hola shares deep disappointment with India’s usual ads and commercial media where he claims “remains like there’s just one language and there’s just one country.”
The brand and advertisements are appealing to a countrywide youthful audience. We’re making sure the films we produce can be shown practically on silent also. The films can be completely understood even without understanding dialogues, or reading a thing,” he adds.
Research by OYO shows that 56 percent of customers are likely to take road trips and Fifty percent of Indians choose to travel within 200 km or nearby towns or states.
Airbnb, who is one of the competitors of OYO recently released the ‘Go Close’ ad campaign, which also encouraged users to take trips to local destinations “that’s a road ride away.”
As a company based on travel and hospitality, OYO is among the hardest affected by the COVID pandemic and the subsequent lockout. OYO currently operates in more than 20 states and union territories in India, reaching 30percent of pre-COVID occupancy levels. Millennials and SMEs lead in bookings.
The film revolves around Indians’ ambitions to travel again after spending months under lockdown, safely via road trips while taking the requisite precautions. Through this ad campaign, OYO ensures to offer its services adhering to the necessary precautionary measures.
