The Indian car customers need both power and mileage while buying a car. The all-new Skoda rapid is launched to sort out this issue of the customers. The new Skoda Rapid TSI positions itself as the solution to the problem of the customers according to its latest ad released by Publicis India. Selecting the route of ‘dual personality,’ it alludes that it can satisfy both sides: mileage and power.
Commenting on the launch of the ad campaign, Skoda Auto India’s Marketing Head Tarun Jha said: “We made a conscious decision to keep the customer benefit at the forefront of the campaign. Over the years Skoda Rapid has developed its design and features like safety, ride and comfortable handling. It becomes an even more convincing proposition with a new TSI engine, as it gives the customers excellent fuel efficiency, combined with a brilliant performance and the campaign captured the essence of this ‘no-compromise’ car.
Sanju Menon, COO, Publicis Ambience & Publicis Beehive, said that when it comes to buying entry-level car brands, there’s always controversy and that is India’s good mileage narrative has been driven by Maruti and Tata. Menon added that the new buyers are searching for a better driving experience, and that’s where the dispute begins. The entry-level models have to deliver on all these dimensions and split the customers; some switch to the GT model, while others prefer the versions of petrol/diesel. According to him, the Skoda Rapid TSI offers great power and performance and providing a good fuel economy.
The ad, we thought it was strange because nothing about the Coronavirus pandemic was discussed in the ad. Menon cleared this up when he announced the commercial conceptualization, and the idea was ready before the pandemic situation. The shooting was to occur in April, but the pandemic has occurred. He emphasised that “The productive output had nothing to do with the pandemic,”
The new Skoda Rapid has launched with a 1.0-litre engine. The price of the car is almost starting the range of 7.49 lakhs to 11.79 lakhs. The car is available on different variants and those variants have the changes in the features and pricing of the car.
