On Friday, Maruti Suzuki India announced a collaboration with Myles Automotive Technologies to extend its vehicle subscription services to each customer. They began this as a pilot project in Hyderabad and Pune under “Maruti Suzuki Subscribe.” This year, in July, they collaborated with ORIX Auto Infrastructure Services Ltd., a subsidiary of ORIX Corporation, Japan, to launch a pilot service subscription in Gurugram and Bengaluru.
Based on this partnership with Myles Automotive technologies, they are providing the customers with an all-inclusive monthly subscription fee starting at Rs 17,600 for Swift lxi in Pune and Hyderabad starting at Rs 18,350, which includes taxes, but there won’t no need for a down payment, as described in the company statement.
As a result, this plan offers several benefits such as zero-down payment, full car maintenance as total, insurance, 24 * 7 all-time breakdown cover, and, finally, no resale risk. The business Myles will be responsible for car repairs, insurance, and roadside assistance with the Maruti Suzuki dealer service. Besides, the duration of service to the consumer would be able to take advantage of a buyback option.
Under the subscription of Maruti Suzuki, the subscribers can opt to subscribe to different models such as the new Swift, Dezire, Vitara Brezza and Ertiga from Maruti Suzuki ARENA and the new Baleno, Ciaz and XL6, which have been under the NEXA brand with 12,18, 24, 30, 36 42 and 48 months, as told by the company.
As far as the situation is concerned, most consumers have switched from public transport and replaced their mobility options with personal vehicles. To this end, they want a mobility solution that comes within their budget and also does not have any long-term financial obligations. Shashank Srivastava, who is the Executive Director (Marketing and Sales) has confirmed that the Maruti Suzuki Subscription would help to address the changing needs of the customers.
While he also added that we are very positive about our latest range, which has been introduced to the brand for many of the new customers. This is also acknowledged by the millennial by looking at the benefits of this bid, i.e. having a flexible duration of up to 12 months, which makes them think about updating their car.
Sakshi Vij, who is the founder and CEO of Myles Automotive Technologies, has told us that we have always believed in a partnership that gives the power to carry out the task of buying a vehicle with easier ownership that can be accomplished in the Indian market.
