Swiggy Instamart will be the official partner of Royal Challengers Bangalore (RCB) for the much-celebrated cricket league in India. Instamart powered by Swiggy addresses the unmet grocery needs of the convenience-seeking time-stressed urban consumers. This cricketing season it has partnered with RCB to create a dedicated Party Corner on Swiggy that will be the ultimate destination for all impulsive party snacking and other needs of match viewers.
According to the company, in these times of social distancing, enjoying cricket matches with close friends and family is a mini celebration in itself. Instamart powered by Swiggy has got all cricket fans covered this season with party-starter combos, ice, chips & beverages, team jerseys, hangover remedies, party cups and games, and much more. Instamart has also created over 20 readymade combos like ‘Power Play Combo’, ‘It’s a Sixxxx Combo’, and ‘Front foot and Fries Combo’ by combining various party essentials like soft drinks, desserts and chips, and desserts.
With this partnership, Swiggy Instamart focuses on reaffirming its central purpose of delivering convenience to the users’ doorstep instantly thereby making the process of online ordering a delightful one. The partnership will be a good turning point for the company, as this will help Swiggy Instamart to reach many more potential customers via the strong fan base of Royal Challengers Banglore.
Srivats TS, VP, Marketing, Swiggy, speaking about the partnership, he stated that the year so far has been glum and cricket has been a ray of positivity reuniting people in smaller groups and giving them a reason to celebrate with a combination of party essentials like snacks, party games, and even team jerseys, the Instamart Party Corner will add life to these match viewing parties in just a matter of 30-45 minutes. Srivats also wished the team RCB the very best for the season and look forward to seeing the team on the field and bringing the trophy home.
Swiggy Instamart will also host for engaging the viewers on social and digital channels in partnership with RCB to celebrate fans’ passion for the team. The winners will stand a chance to have a virtual meet and greet sessions with star cricketers from RCB and also win autographed RCB cricketing merchandise.
