The COVID19 pandemic has created a huge impact in the life of individuals, due to the increasing cases and as a part of safety measures lockdowns were introduced which at first created a havoc among the people, where individuals had to accept wearing masks, communicate digitally and maintaining social distancing, as time passed by it became a part of regular life.
SBI card has launched a new campaign titled “contactless connection”, which aims to promote the idea that the love for the near and dear ones can be shared even during such a situation where social distancing is compulsory. the campaign endeavors to bring a positivity thought among the people by imparting the idea that people can connect emotionally and share their joy while following social distancing practices.
Contactless payment introduced by SBI cards is a simple process where the consumers have to simply wave their card or phone or scan a QR code to make safe, secure, payments without handing over their card or punching in the PIN.
The campaign film begins a female doctor who returns to her apartment after her work, while entering she notices two bowls of covered food kept near the door, as she looks around she finds the lady from the neighboring apartment, indicates her the food is for her as a reward for the doctors toil as a COVID warrior hence the films core message portrays “to get someone’s like it’s not necessary to go close to them”.
The next scene shows the female doctor purchasing a bouquet in a florist shop using the SBI contactless credit card and the film ends with the doctor showing the act of kindness by placing the bouquet outside the neighbor’s door, the film ends with the saying “now happiness can be shared without touching, through credit card or smartphone.
The Managing director and CEO Ashwini Kumar Tewari of SBI card stated that the campaign has been introduced to inspire the customers to create emotional connect even during such a pandemic situation. As a part of safety measures people try to avoid physical contact, that’s where the role of contactless card payments come, it’s a secure and safe alternative where the individuals have to wave the card or smartphone at the time of the transaction.
The campaign was aimed to spread the message to customers to continue to care for the needs of their dear ones safely and securely. The film is a continuation of the campaign “Ghar mein khushiyann”.
