St. Botanica is a luxury brand of beauty & wellbeing delivering plant-based, organic, and paraben-free formulas for skin and hair across consumer verticals. It specializes in designing innovative cosmetics and perfecting the art of skin and hair care by using research to carry out the most available, healthy, and skin-friendly materials from ethically sourced ingredients. The company is also a proud supporter of the ‘Beauty without Bunnies Initiative’ of PETA and assures that its products are cruelty-free in the production process. Over the years, a group of millions of loyal consumers around the country has been established by the award-winning company, with major revenues even coming from Tier 2 and 3 locations.
Tara Sutaria has been announced by Emmbros Overseas as St. Botanica’s brand ambassador. Tara will endorse the collection of haircare products from the brand, including Shampoos & Conditioners, Hair Masks, Hair Oils, Hair Spray Vitalizers and Hair Care Kits. She will be involved in a number of promotions across digital and social media channels as part of the organization. By upholding its ideals and culture among consumers, the brand intends to tone up its mainstream appeal among millennials.
Tara Sutaria who starred in Student of the Year 2 & Marjaavaan, said about her association with the brand that,” St. Botanica is a luxury brand powered by innovation, based on integrity and authenticity. I have a special love for something artistic in both real and reel life, having grown up in an art world. I look forward to sharing tips on hair care with my fans through this relationship with a true believer in using chemical-free, cruelty-free and organic ingredients for safe & lustrous hair.
Founder Sahil Mehta said about the Emmbros Overseas association with Tara, “A multi-dimensional woman, Tara is optimistic, bold and stylish and represents the all-natural philosophy of the brand with the main emphasis on well-being in her way.” Her versatility and positive attitude drew everyone and made her a great brand pick. Coming together, while extending into unchartered territory, we seek to cultivate our relationship with customers around the country.
The business has more than 350 items across its 5 distinct brands, i.e. St. Botanica, MuscleXP, Oriental Botanics, Man Arden, and Mom & Planet. Via their client websites and e-commerce portals such as Amazon, Flipkart, and Nykaa,. The business expects to reach FY 2020-21 gross sales of INR 100 crores. They also sustained an EBITA of 20% + among all beauty players, which is very high.
