This comes as part of the latest collaboration arrangements for the Bango Marketplace in Asia. Bango is a service provider for mobile commerce and direct carrier billing (DCB). It aims to enable mobile app developers and app stores to generate more business for its customers.
Bango offers DCB so that app stores consumers can tap and purchase applications or in-app content and directly charge their mobile bill.
Gravity Integrates has been chosen as their Indian distribution partners by the UK-based mobile e-commerce company Bango as part of a series of new collaboration agreements for Bango Marketplace across Asia.
“Bango Audience is increasingly recognised by app-focused agencies, advertisers, and application developers as a force to maximise the effectiveness of initiatives to attract paying customers for applications. In collaboration with market leaders close to consumers, a creative new solution is often best introduced, in particular one focused on advanced technologies and better approaches to maintaining consumer confidentiality. We are pleased to welcome Gravity Integrating to our consumer network and look forward to working closely with them in the coming years as a partner to distribute Bango Publications.
Prashanth Challapalli, Co-founder and CEO of Gravity Integrated, spoke about the collaboration, “Bango has a widely tested model of marketing efficiency outside India. The offering from Bango allows us to attract mobile content-paying consumers. People not part of the current base of our clients. The rate and costs of conversion increase dramatically if Bango’s technology is incorporated into performance marketing. We are already exploring Bango with our customers and it complements our focus on data integration to create effective marketing solutions.
Gravity Integrated is a data-driven, skin-in-the-game business growth solutions company with multi-platform execution capabilities across India, SEA and EEMEA.
Gravity Integrated is a data-driven company with multiplatform executive capacities in India, SEA, and USA, which develops business development solutions on the whole game.
Bango offers world leaders unique technologies and services to expand their online trade faster and more efficiently. The clients include Bango Amazon, Google, Samsung, Softbank and Microsoft. Bango analyses detailed payment data from its global payment partners so that hundreds of millions of consumers can gain insight into purchasing habits. By applying these ideas, Bango Marketplace builds viewers with high lifetime value (LTV). App developers in Facebook ad campaigns use these markets to improve consumer buying.
