Skechers, the California-based global sports and lifestyle brand, unveiled a new campaign starring Siddhant Chaturvedi, the Gully Boy actor who will be Skechers’ first Indian brand ambassador and will represent both lifestyle and fitness collections. The “Go Like Never Before” campaign will be unique to the Indian market and highlights the importance of running to keep fit as an activity and inspires individuals to be involved in their everyday life. https://www.youtube.com/watch?v=DhkypQ2U7b4&feature=youtu.beChaturvedi and other lithe models star in the campaign film as they run frantically through empty spaces in an attempt to break their limits.
The pandemic has brought to light how important it is to concentrate on exercise and wellness. As people get serious about their well-being, there has been a significant increase in the subscription to health and exercise applications. Keeping this in mind, the new campaign to further intensify this tendency was launched by Skechers Performance, which has always pioneered the cause of promoting running as a community, especially among youth.
A press release notes that the program aims to shed the spotlight on how exercise fans have learned new ways to pursue their journey and how anyone can restart or embark on a workout routine of their own.
Rahul Vira, CEO, Skechers South Asia, said, “We are excited to launch the ‘Go Like Never Before’ campaign starring Siddhant Chaturvedi, speaking about the launch and Chaturvedi.” Through this drive, our sole objective is to meet the maximum individuals and encourage running in India as a fitness community.
Skechers recognizes the value of health and wellbeing, and inspires people to be their fittest self by something as easy as running, Vira continues, and they are pleased to announce Siddhant Chaturvedi as Skechers India’s first brand ambassador.
“This power-packed film is the beginning of a global wellness trend,” said Burnett, speaking about the initiative. Everyone is raring to move out of their boundaries, with the lockdown limiting our lives, and the first thing you need to buy is the right pair of sneakers. To give this discussion traction, Siddhant was the right partner.
“Bollywood celebrity Siddhant Chaturvedi commented on the brand partnership, that It was completely an amazing experience for him to be associated with Skechers. He feels honored and incredibly proud to be Skechers India’s first brand ambassador ever and to launch the Skechers Performance campaign. He loves that the company is taking a step forward to educate people about the importance of fitness. He added that he always prefers comfort over style, but with sketchers, the customers get both.
