Gaana is collaborating with Green Gold Animation, to host its catalogue for kid’s content exclusively on the platform. The brains behind many of the iconic comic characters on Indian television like Krishna & Balram, Chhota Bheem, and Mighty Raju, are all set to entertain millions of young minds across the country.
Over the past few years, the shows produced by Green Gold Animation have been getting tremendous popularity across all leading video OTT platforms such as Amazon Prime Video, Netflix, and Voot as well as kids TV channels like Pogo, Cartoon Network, Discovery Kids, Disney, and Hungama drawing an active viewership of over 60 million Indian children. Thus this partnership will have a lot of positive impacts for Gaana as well as for Green Gold Animation. The sweeping popularity of the characters created by Green Gold has transcended linguistic & generational barriers in creating a lasting impression in the minds of the Indian audience.
Commenting on the partnership, Prashan Agarwal, CEO – Gaana stated that the Shows & Podcasts have the ability to be one among the most popular mainstream non-music genres in India, and this could create a long-lasting bond with the listeners. At Gaana, they have been investing steadily in this space with their Podcast Originals, and have now taken it up a notch with our partnership with Green Gold Studios that would engage the young users of Gaana with their favorite shows.
Commenting on the partnership, Rajiv Chilaka, Founder & CEO – Green Gold Studios stated that, this collaboration will make it easy for millions of Indian kids to discover and consume the great content made with love by making their catalog of directly available on the country’s favorite music app Gaana.
Currently, Gaana hosts shows & podcasts in various languages with 21 interesting categories like storytelling, comedy, devotional, lifestyle, motivational, kids, and culture among others. This includes popular podcasts like ‘Ansuna Sach’, ‘Umeed by Zakir Khan’, with India’s leading paranormal expert Jai Alani, ‘ Jokevani’ with India’s leading stand-up comics, Riyas Retro & 90s ki Yaadein with Ninad Naaashikar. As per the reports, the vision of the brand is to host the country’s widest and most diverse range of original audio content by the end of FY 2021.
