The hand hygiene brand of Cipla health, Ciphands has introduced a television campaign named as “Har Haath ke Saath” to promote the awareness of keeping hand and surface hygiene. The campaign targets to promote a practical idea that points out to keep ourselves safe from the virus, it is important that people should try to adapt to the current situation.
The germ transmission of the virus takes place when a person comes in contact with a contaminated surface by touching it. Since the outbreak, people are now more cautious about such things. As currently the pandemic is said to be continued for a few months, people are being reminded of their safety while going outside.
The campaign film promotes the message that people have to overcome various situations in their daily life, and hygiene has to be given the initial importance at every level. The company promotes the message that instead of being afraid, to be alert.
The TVC displays the various range of products of Ciphands and how it is to be used in a different situation. The advertisement will be shown on television and digital platforms.
CEO of Cipla Health Ltd, Shivam Puri stated that the company creates an inventive product based on the needs of customers and create products which are beneficial to improve consumer lives. At this period, where there is a growing concern about the pandemic, the company aims to provide the most effective hand and surface hygiene products through ciphands.
The campaign is launched to create an identity for Ciphands as a trustworthy brand among customers, which promotes the idea that our safety is in our hands, that is being more cautious increases the level of safety, and having clean hands results in having a healthy life.
As people are more concerned about hygiene due to the outbreak of the pandemic, there has been a rise in demand for hygiene products, so to satisfy the customer needs, Ciphands launched hygiene products such as antiseptic hand sanitizer, hand rub, and surface disinfectant spray, which provide 99.9% germ protection, these products are available across the country at pharmacy and e-commerce platforms.
