The popular stain removal brand Vanish has partnered with Avataar.Me to create an immersive augmented reality (AR) experience for its consumers. Vanish has come up with a campaign that displays vanish has completely changed the concept of getting laundry results at home.
The campaign is derived from the survey conducted by a research agency among customers about their thoughts on dry cleaning and washing at home, the survey concluded with a result that customers preferred dry-cleaning to maintain the quality of the clothes.
The campaign film features Aparshakti Khurrana, where the film begins with him asking people about getting the laundry result at home, and shows a live demo and proves that vanish is the solution to the problem faced by people concerning their clothes.
Vanish is a brand that is best known for its stain removal property and after many clinical tests, it is derived that vanish when added along with detergent, gives dry clean results at home. It claims that the clothes become cleaner and the color does not fade away. Vanish consists of oxy power in which there are about millions of oxygen bubbles that protect the clothes from being damaged while maintaining its color and quality.
CMO and Marketing Director of RB Hygiene of south Asia, Sukhleen Aneja stated that the customer’s preference and needs keep on changing and vanish brings in a solution where the customers get the dry clean results at home, which claims that clothes will be whiter, brighter, and also removes the stain. This concept was brought up for customers who were concerned about keeping their daily clothes brighter, whiter, and maintaining the quality.
Director of Research and development of RB Hygiene of south Asia, Dr.Skand Saksena stated that vanish has millions of oxygen bubbles that help to remove the stain, retains the brightness of clothes, and whitens the clothes. Vanish claims that by combining both detergent and a scoop of vanish, the customers are assured to get laundry results at home. Vanish displays this concept through live results by revealing that the results are not fake, and through which the customer trust can be gained.
Creative director of Havas media, Ravinder Siwach stated that Indians are giving more importance to maintaining the quality of daily clothes and through the live demo in TVC, where it provides a solution to customers’ problems about their worries about clothes and states the problems faced by customers. Vanish is available both in liquid and powder form and can be purchased through local stores and e-commerce sites where the price starts from Rs.59 onwards.
