Hexa launched a modular kitchen with Vaani Kapoor as its brand ambassador with a new TVC, after a promising performance in kitchen hardware and accessories. This will allow Hexa to be a one-brand option for its customers with a great selection of luxury modular kitchens.
“I am delighted to be associated with Hexa hardware and accessories, a company that strives to provide its consumers with a whole new experience in luxury modular kitchens. I look forward to our cooperation,” said Vaani Kapoor, a talented, vibrant, and amazing young actress.
Through the franchise model with its luxury range of modular kitchens, Hexa is entering the tier 1 & 2 markets. It would be affiliated with interior designers and architects and existing modular kitchen stores in the Tier 3 markets. According to them, in these markets, the experience of having a modular kitchen is not pleasant. So, they would solve this dilemma with the aid of experienced interior designers and architects. They have already begun to invite and work with architects from all over India and interior designers.
Vivek Tyagi, Director, Hexa Wood Pvt Ltd, said they had chosen Vaani because she has a bond with the youth. She’s trendy and elegant, the same as our attractive and luxurious kitchens.ss He also added that, with the kitchen segment under one roof, Hexa wants to give its consumers a new experience. In the Indian retail market, their kitchen hardware is already doing very well. They want to give the customers a choice of quality compact kitchens, so they don’t have to go anywhere. Customers purchasing hardware have to hire a carpenter, which is not a good experience for them. Hexa is also launching Ready to Assemble(RTA) cabinets to bridge the gap with customers. Customers can install these on their own with the help of carpenters.
He also talked about Hexa’s future plans, “We are developing to be both the best modular kitchen brand in the country and globally.” We now export our kitchens with a strong response to the Middle East, US, and Australian markets. In India, for project works, we have strong associations with builders. On the other hand, we are also building a digital online platform to appeal to both our global and Indian B2B customers.
