A tech-enabled, self-drive two-wheeler rental service, VOGO is unveiling a new digital advertising campaign to convey its key benefits, such as guaranteed simplicity, affordability, and ease of use. Targeting IPL fans in the advertisement reveals how its clients will appreciate their beloved game uninterruptedly by using VOGO rides before the match to handle their last-minute outdoor chores As part of this initiative, VOGO has launched the first of its exclusive visual advertisement films and will be releasing three more videos in the coming week.
The ad films showcase VOGO’s paramount features that strive to give its clients easy, inexpensive, and versatile trips. The clip begins with two picture frames on the table, one of a young man and a much older grandfather, in a peculiar concept. Before that, there is a conversation between the two characters based on the match and the items that need to be finished. With the help of its main advantages, VOGO ends up saving one of the protagonists. The campaign, curated by Leo Burnett Orchard, echoes the company’s slogan, ‘Freedom to Go,’ and highlights the fact that VOGO promises uncompromising versatility
VOGO, COO Padmanabhan Balakrishnan, Co-Founder, Announcing the initiative “India has always been a country that enjoys cricket, and our support of the IPL is beyond words.” People have more time in hand due to the present state of affairs and are searching for media to participate, which has made the IPL version of this year the most anticipated 2020 gathering. With a quick message-Match Se Pehle we decided to celebrate this love of the game. Get VOGO set up, highlighting that VOGO gives you the ease and versatility to complete all your activities before the game to enjoy the game without any worries or interruptions.
“Amod Dani, Executive Creative Director, Leo Burnett Orchard, said, talking about the idea,” No one likes to be interrupted during a T20 cricket match. But chores, during the most unforeseen moments, raise their heads. Where VOGO fits in, helping individuals until the match begins to complete their assignments. So match Se Pehle, our calling card became Get Set VOGO. The simple 4-part, visual stop motion effort, created using picture frames only, told us stories about people’s struggles before the T20 match. With VOGO coming to the rescue, the debate ended so that no one would miss a single one.
For clean, easy, and scalable trips, VOGO is one of the most common options for commuters in Bangalore and Hyderabad and has a 50% repeat customer number. The organization now has 3 million registered customers, more than 10 million drives have been serviced and more than 130 million kilometers have been covered.
