Hygiene is the foremost concern during this pandemic period. As recommended by the Centre for Disease Control and Prevention (CDC), Face Masks must be worn in public to reduce the risk of infection as, with the unlock, consumers are stepping out of their homes more frequently. ITC Savlon brings its lineage of trust and care, to this category with the launch of its first and brand new BIS certified FFP2 S Mask.
Savlon introduced this new innovative product intending to reduce the risk of infection and spread of germs among the customers, through Sharper consumer insights and expertise in product development. Savlon Mask protects 95 percent from particle aerosols of the virus, bacteria, pollen, and dust that are >=0.3 microns when balanced to an ordinary cloth mask which only offers 82 percent protection. Savlon claims this on basis of lab study and produces it with the brand’s commitment towards its consumer’s healthy and safe life. This scientifically designed new Savlon Mask is facilitated with a 5-layer construct along with electrostatically charged melt-blown filters with an intensified capacity to trap the particle aerosols.
The Savlon FFP2 S Mask is efficiently tested for breathing, comfort, and skin-compatibility. With its BIS certification, it is parallel to N95 Masks and is strikingly and captivatingly priced for the Indian market. Thus, Savlon’s BIS certified masks are designed to protect against particle aerosols of virus, bacteria, pollen, and dust.
Commenting on the new product, Sameer Satpathy,( Divisional Chief Executive, Personal Care Products Business, ITC Limited) said that Face masks would continue as a necessary factor. Savlon, with its ancestry of trust and effectiveness, campaign into this category to help relieve concerns of effectiveness and help make consumers an informed choice. The BIS Certified FFP2 S Mask by Savlon is a submission to ITC’s world-class and flawless Research and Development team and the brand’s persistent effort to offer successful and affordable solutions. The BIS Certified FFP2 S Mask by Savlon is scientifically designed with the brand,s never-ending pursuit.
Savlon masks would be available to the consumers soon (at leading retail stores and e-tailers) and the price decided for the same include Rs. 95 for a pack of 1, Rs. 360 for a pack of 4 and Rs. 1044 for a pack of 12.the 2 design it offers to the public include the Ear-Loop FFP2 S mask comes with a head-band converter strip (measures 15.5 cm X 19 cm) and the Head-band FFP2 S mask is with its adjustable straps (measures 15.2 cm X 21.8 cm).
