The Platinum Days of Love is the new theme for Dentsu Webchutney. It delivers the story with the tag line of #LoveLeadsUs, which expresses the togetherness of a couple who is living separately during this Covid pandemic.
The film brings alive the situation that affection winds up in, with the lives of a couple who, during these difficult times, discovered the genuine importance of love between them. It spotlights the bits of a youthful couple’s story, who postponed their wedding because of the lockdown. They utilized this time to find strength and backing in one another by cheering and supporting. What’s more, is that they have found each other’s perspectives which they never thought of.
Sujala Martis who is the Director of Consumer Marketing of Platinum Guild International – India stated that amidst all the unhappiness during these tough times, what they revealed was that in the relationships, individuals were more grateful and had more prominent gratefulness for each other. She also further added that they have shown what an uncommon affection would look like during such a critical point in time. Also added that it is the thing that platinum remains on – extraordinariness.
Sumera Dewan who is the AVP Account Management of Dentsu Webchutney stated that In the most recent couple of months, couples have re-found the sparkle that was lost in the ordinary time, and those separated realized what togetherness was. Further said that Love wasn’t characterized by distance or time spent together and their campaign was conceptualized as a tribute to strength and intensity of affection to beat all the chances, and the film’s storyline features this message that makes every couple relate with them.
This most recent campaign presents Platinum Love Bands, as recognition for couples who have shown solidarity, flexibility, tolerance, and positive thinking through these difficult times. This campaign is a 360-degree program that features a film and is upheld by a powerful promotion plan that incorporates TV, Print, Digital, and PR across business sectors which guarantees high reach. The contents which these platforms deliver will create a strong impact among the consumers.
