Chai. It is an unavoidable habit of the average Indian. From the north to the south, east to west, it is hard to find a household that does not consume tea at some point of the day. Society tea, one of the oldest and well-recognized brands in the industry, has started a new marketing campaign for their one-minute tea range. The brand promoted their productin a delightful film celebrating the iconic ‘Chai Chai’ phraseology employed by the ubiquitous chaiwallas at railway stations.
The concept is effective as it arises the memories of being at the railway station that many misses due to the railway stations being shut down due to the coronavirus. The rhythmic call of the chaiwalla is something that most people look forward to when the train comes to a stop at the station. Inspired by the chaiwallas of the railway stations the film beautifully conveys a message that now anyone can enjoy a special cup of flavored tea, be it the quintessential ‘Masala’, the ‘Desi Elaichi’, the ‘Adrakwali Chai’ or the refreshing ‘Lemongrass tea’, anywhere, anytime in just under a minute with Society Tea’s One Minute Instant Tea. Karan Shah, Director of Society Tea said that Tea to Indians is not just a beverage, it is a habit embedded into life. He also said that most Indians want to have our special chai at a moment’s notice but usually, that’s not possible. The One Minute Tea is an outcome of this need for a special cup of chai that everyone can make. He also said that there is no better way to convey this message than juxtapose the very memorable call for chai at train and bus stations against people of all ages.
Society Tea’s One Minute Instant Tea is available in a variety of aromatic ranges including Lemongrass Tea, Ginger Lemongrass Tea, Masala Tea, and Elaichi Tea. To manufacture high-quality Tea and Dairy products, Society Tea has set up a plant in Vadodara. It is one of India’s most advanced and completely automated milk and soluble tea processing units which manufactures products under strict hygienic standards. This is done to meet the high levels of quality and excellence.
