A new campaign #KhushiyanOnEMI has recently launched by the State Bank of India to promote its Equated monthly installment (EMI) through the Debit Card facility. The film has been conceptualized by Rediffusion Brand Solutions. Rediffusion is India’s biggest autonomous ad agency. Known for structuring powerful brands through tactically sound & imaginatively iconic.
This initiative facilitates the customer to make large ticket procurements like electronics, new durables, or even jewellery items and change them to easy once-a-month payments, without triggering any indentation to their financial equilibrium. Amenities like these were previously only available to credit card holders or through personal loans, which has complicated longer processes and rigorous financial circumstantial check, which made it impossible for a section of the people to access these kinds of services of a bank. Khushiyan On EMI is available for selected brands or merchants of State Bank of India’s Debit Card holders. SBI customers can check their eligibility by a simple SMS ‘DCEMI’ to 567676.
State Bank of India is a public sector banking and financial services statutory body headquartered in Mumbai, Maharashtra. SBI is that the 43rd largest bank within the world. The Bank is actively involved since 1973 in non-profit activity called Community Services Banking. All their branches and administrative offices throughout the country sponsor and participate in an exceedingly sizable amount of welfare activities and social causes. They claim Their business is over banking because they touch the lives of individuals anywhere in many ways and Their commitment to nation-building is complete & comprehensive.
Pramod Sharma, ECD & Mumbai Creative Head, Rediffusion Brand Solutions said that Buying things for loved ones becomes easier than ever and through three quirky films they have strained to established this element. He also added that SBI is a client that gives their creativity a broad canvas and have to just paint their best picture and tried their best to do that.
