Toothpaste products are one of the biggest, dynamic, and biggest competitive category in India. Dabur Red Paste is an Indian brand since its origination in 2003, it has been dominating in this category. Presently, the brand is the no.1 Ayurvedic Toothpaste brand as per AC Nielsen.
What caused Dabur Red to get so much love and dependability from Indian customers is its viability established in Ayurveda which additionally gets reflected in the remarkable taste that the item conveys to its shoppers.
With this film, Dabur Red is expressing gratitude toward its 35 crore customers for making Dabur Red Paste really ‘Desh ka Lal’. Here they have a casual utilization of the word ‘Lal’, which means the shading ‘Red’. It is a broadly utilized word by us Indians to show the charm. The communication explains how the brand has been grasped by Indians and cuts across districts, language, and societies, turning into a vital piece of their lives. This new campaign has been conceptualized by Ogilvy Gurgaon.
Shouvik Roy who is the President and Head of Office stated that the Dabur Red Paste is a brand exceptionally near our heart. They are glad to have been an accomplice in this current brand’s development venture. He added that the campaign does not just praise the brand turning out to be no.1 Ayurvedic Toothpaste yet, also, conveys the feeling of pride in everybody related to the Brand – the buyers who use it, the retailer, and the people who help sell it, the employees who help make the item and the marketing team who help to promote the brand.
The Chief Compliance Officer of Ogilvy India in North Ritu Sharda stated that the Dabur Red Paste has continuously been the toothpaste that the country loves; it has consistently been the Desh ka Lal. She further added that when they came to know that the Dabur Paste becomes no. 1 Ayurvedic Toothpaste brand, they thought the most ideal approach to promote was to take this Desh ka Lal back to the Desh and praise it with all the individuals who had contributed to the success of the brand.
