January, February, Lockdown, December – summarizes 2020 for all of us! Not only the pandemic holds the world, ‘masked’ reality took over us. It introduced the wonders of ‘new normal’ which is going to stay in the near future.
As this year is going to say goodbye to us in a couple of days, we should recall that there is no way safety can be undermined in 2021! In its new brand film, MTV prepares for the much-anticipated new year but with a thoughtful message, “Saal Khatam Hua Hai, Khatra Nahi, Continue Staying Safe!”.
Displaying a young lady’s daily schedule on the first day of 2021, the brand film launches with her being fearless to work out and stay aware of healthy lifestyle. In any case, when she is prepared to venture out for an informal brunch, she gets herself unable to move outside, and continues getting back to the lounge. In spite of her repetitive efforts to venture out, she ends up stuck inside, unfortunately.
Her home assistance waves her a farewell from similar door and goes out however, she can’t. Deeply puzzled, she attempts to sort out what the house help do different, took her a long but finally she understands that the she was wearing a mask. On wearing her own mask, she in the long run figures out how to go out effectively.
In overall, the film passes on the message “Saal Khatam Hua Hai, Khatra Nahi, Continue Staying Safe” as a solid suggestion to keep safety as the need of the hour to come. While the world is gradually moving back to normal, the need to wear masks and keeping up social distancing will keep on our lives rightfully so as to keep everything well! 2020 is practically finished yet the pandemic isn’t.
