Many types of businesses have to deal with the hardship that was caused by the COVD-19 including multiplexes. It is essential to point out that multiplexes suffered greatly more than most of the industries. But they have hope that in 2021 they will be able to rise but it might take few months to come in shape. The central government has finally allowed multiplexes to reopen in October 2020 after a seven-month-long closure within the framework of a set of standard operating procedures. To woo customers, they have started many approaches or strategies. They have begun to air old films since having fresh content or films is still very difficult for them. They have also started hosting film festivals and offering incentives, and these were the plans for them to woo their customers but ultimately failed.
Around COVID-19 vaccine 2021 has begun with the right buzz for multiplex players. With cautious optimism they are still trending this phase and to cut spending across all non-essential expenditures they are taking active steps to meet the added operating cost due to COVID SOPs. Chief Marketing Officer – INOX Leisure Ltd, Saurabh Varma commented that for movie lovers across the nation the year 2021 will be a big opportunity. They began to refer to the year as the year of cinema entertainment. Amazing storytelling concepts across genres and languages. Bell Bottom, Jersey, Bhuj, Radhe, Sam, Maidaan, Sooryavanshi, 83, and Laal Singh Chaddha are some of the movies that are going to be aired. The sequels Hera Pheri 3, Golmaal 5, Satyamev Jayate 2, No Entry 2, and many more will come out with established sequels. The producer of popular movies like Jhund, Khosla Ka Ghosla, and others, Savita Raj Hiremath commented that theatres have a high chance to rise in the year 2021.
The year 2021 will have a great focus on safety and hygiene and multiplexes will set up the spark on innovation revolving around the giant screen, like alternate content screening, unique brand collaborations, the introduction of new F&B concepts, private screening, etc. Atul Mohan, the film trade expert said that multiplexes have to be fast in the movement to overcome the challenges posed by COVID-19. They should rethink ticket prices and make sure the film is interesting for customers.
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