Actor Akshay Kumar’s video soliciting donations for the Ram Temple in Ayodhya. Last Sunday he urged his fans to contribute towards the development of the Ram Temple in Ayodhya, after the nationwide drive to gather donations began on Friday. Kumar took to Twitter and shared a video, writing that he has donated his share for the development.
In the video, the 53-year-old actor asked people to contribute whatever they felt comfortable with and to participate in building the historic, grand temple. The main concern with this video is that the video could have affected non-Hindu consumers from Brand Akshay. After all the superstar end tons of brands like GOQii, Honda, Nirma, Policy Bazaar, Livguard Energy, Kajaria Tiles, Harpic, Suthol, Dollar, Tata Motors, Layer’s Shot, PC Jeweller, Lever Ayush, etc. Any perceived bias through this video can hurt non-Hindu consumers and could also affect brands too.
Kumar during a never-before white-bearded look involves charity and wanted to involve everyone to contribute to the making of the Temple. An appeal by a devotee Hindu celebrity. But controversies in our country are easy to spice up. Social media quite took the video as actually a run-up to his new movie, Ram Setu, which is currently within the works under the direction of Abhishek Sharma. References to avatars further strengthened the assumption that Kumar was build up support for the movie, not pitching for Temple donations. Many of the Twitterati weren’t very happy with the video being released.
A donation singly donated in cash by all of Bollywood put together, with tons still leftover, COVID donation makes brand Akshay Kumar even more loved-by-all with a whopping 25 crore. The present Temple appeal only follows a predictable pattern to make an issue out of it. Research feedback serves to underline that the many Akshay fans still believe in his appeal, and in his genuineness, and non-Hindu consumers too aren’t offended by his call to donate for the Temple.
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