MSL India has won the PR mandate for Mastree, the Unacademy-backed education technology company. The mandate includes performing on the brand’s corporate reputation and awareness, amplifying its visibility, strategic communication counsel, and overall PR and media relations. The agency is going to be responsible for developing effective stakeholder engagement strategies, building the brand’s positioning, and managing its external communications.
Mastree, the web platform, gives English Communications and Mathematics courses for youngsters of all ages. It provides training to children in reading, listening, writing, speaking, and learning Mathematics. They also offer one on one English Reading & Speaking program for kids from Nursery and Kindergarten. Started in October 2019 as a subscription product for all Science, Technology, Engineering, Arts, and Mathematics courses for grades from KG to 8, this EdTech platform was acquired (51% stake) by Unacademy in July 2020, for about $5 million. Mastree’s curriculum creators and e-tutors ensure a fun and practice-based exciting learning experience for each student, with a teacher-student ratio of 1:4. The teachers make sure that the kid aces the art of communication and becomes more confident over time.
Commenting on the event Abhilash Rao, The vice-chairman, Business, Mastree said, “We are elated to appoint MSL as our PR associate who will be now sharing our brand’s vision and mission, and thereby, are going to be helping us in elevating our brand presence and positioning among our stakeholders and audiences. We loved their strategic and artistic approach to campaigns and are confident that their expertise will help the brand gain much-required momentum, thereby helping us achieve business outcomes. Happy to possess MSL onboard and searching forward to having a fruitful association with them.” On the association, Viju George, Director, MSL added, “We are delighted to partner with Mastree and that we anticipate deploying our experience in education and technology communications, to assist Mastree to enhance its reputation and share of voice, within the growing ed-tech sector.”
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