CMO Leslie Berland announced a series of tweets saying that Twitter has refreshed its brand identity but the iconic bird logo will remain. She commented that the team created a creative system that is complex and imperfect by design for an iconic brand. They did this because they feel the brand expression that they launched five years ago didn’t fully contribute to the fluidity, complexity, and power of the conversations today. The new branding includes pixels, movement, textures, and memes commented by Berland. Along with this a new typography named Chirp, which according to Berland describes as “flexible and expressive, bold, agile and fun”.
She also added that the conversations on Twitter are intense and inspiring, messy and complex, wired and ugly, shocking and beautiful, hilarious and ridiculous, disturbing and moving, and finally they are raw and real. The market team sees its role growing bigger and amplifying the best of Twitter, building works that are open and honest, authentic and true pointed out by her. For additional comments, MARKETING-INTERACTIVE has reached out to Twitter. Twitter expanded its partnership with NBCUniversal earlier this week. The basic aim of the multi-year content partnership is to bolster the two companies’ longstanding advertisements and content partnership, and they also witnessed that outside of the NBC properties NBCUniversal is making some of its content exclusively available on Twitter. This will give a chance to the marketers to meet local and global audiences, as they unfold in real-time, they can shape the key cultural conversation, and around trending content they can build innovative ad experiences.
Red carpet live streams, watch parties, and fan voting. A variety of opportunities can be given to the brands to adverse on Twitter. Thus, the partnership will cover the full Twitter market globally, which is also including the Asia Pacific. Many brands have evolved through these harsh times and have grown this year. This also sparks the beginning of the new shape of the marketing structure of all kinds in the country or possibly across the world. The pandemic has made a drastic change in the way the consumer behaves in the market even if it is the digital market. Brands like Twitter or any other have started to change due to this reason.
Follow and connect with us on Facebook, Linkedin, Twitter
