Two-thirds (64 percent) of consumers surveyed worldwide said they would not accept the approved Covid-19 vaccine as soon as it became available, according to a survey by NielseniQ. In urban India, 49% said they would wait a while to get vaccinated. Half (51%) of those polled said it would take off soon.
According to NielseniQ, the results of this survey highlight the reluctance of consumers to change their spending habits immediately.
The survey also shows that the widespread availability of vaccines gives some users the confidence to increase their spending volume. However, to date, 72 percent of consumers are consciously monitoring their spending due to the impact of Covid-19, suggesting an important foundation in changing consumer habits and attitudes as the world begins to achieve livestock immunity.
When it comes to the spending habits of urban Indian consumers, one in four (84 percent) from urban India commented that they have changed their spending habits during the epidemic. However, two-thirds (65 percent) of those polled indicated that they were more confident about their financial status when the vaccine was announced. One-third (30 percent) of those polled said they would increase the cost of groceries, while 32 percent said they would spend more on home dining and take-out once the vaccine deadline is announced.
Health concerns are also important when vaccines are available because more than half of consumers have the confidence to eat (58 %), participate in live sports (65%), or travel abroad (70%) when they receive a vaccine in person. The financial challenges are still huge, with nearly half of consumers (52%) saying they are not confident in their finances when it comes to vaccination timing.
The survey, conducted in 15 countries, provides context for several challenges in returning to pre-pandemic financial stability. The vast majority of consumers who do not want to take the vaccine as soon as possible say they will wait a while and 12 percent say they will never take it. One-third (36%) indicate they will take it now, while 11 percent remain undecided.
Scott McKenzie, global intelligence chief, Nielseniq said: “Logistics has had an impact on the conversation about the vaccine: drug administration approvals, the rate of production, the number of countries competing to get the required doses to vaccinate their populations, and the number of countries around the world that have been closed by. But clear signals indicate that the advent of vaccines will not automatically switch the world back to the pre-COVID-19 path. According to findings in India show the first signs of a positive mood shift compared to many other markets we look at, but caution will at least guide consumer spending over the next few months”.
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