Lodha Group is one of the well-known real estate companies in India that is headquartered in Mumbai. The company was founded by Mangal Prabhat Lodha in 1980. It has developed many commercial and residential properties across different locations like Pune, Hyderabad, Thane, Mumbai, and also London. The company is also known for its projects like The World Towers and Lodha Park. In 2013, the company had partnered with Donald Trump for the development of Trump Tower and has also partnered with many celebrities to be its brand ambassadors. The ideology of the company is not just building walls but building a better life and with this ideology, they have delivered the finest developments in the world and desirable residences in London and India.
The company has recently launched its new campaign that is titled ‘ Apna Ghar, Isse Acha Kya?’. The campaign featured Akshay Kumar who is the brand ambassador of the company. The campaign focused on bringing out the feeling of belongingness that every individual feels while having an own house instead of a rented one by emphasizing the significance of rootedness. The campaign conveyed a message that owning a house will help everyone in building long-lasting relationships with neighbors, invigorates relationships and attachment to the community, and will in turn become a part of personal identity. The films displayed how living in a community strengthens the base of many relationships and influences experiences for a lifetime. The films also featured the important moments in the life of the actor and how even a funny dance becomes a connecting factor between the actor, his daughter, and her friend.
The campaign aimed to underline the fact that owning a permanent residence not only brings a sense of safety and security but also makes sure that they belong to a community that will eventually build strong relationship s and creates memories for a lifetime. It also aimed at highlighting the essence of small and meaningful instances which become one of the key factors in maintaining social relationships. The film has captured the glimpses portraying a house as a safe abode where all the experiences bind each other as one family.
