National, February 11th, 2021 – Today, Reebok and Montreal’s Dime have begun to share official details for their forthcoming Dime x Reebok BB4000, highlighting the next installment of the brands’ crossover partnership. The release arrives strategically on the heels of the brands Fall ’20 partnership, which saw Dime put a street ready spin on Reebok’s classic Kamikaze II Low. For Spring ’21, the Dime x Reebok BB4000 style is presented uniquely with two iterative takes on the low-cut court model, available exclusively from Dime on February 6th before its wider global release on February 12th from Reebok com and select retailers. #DimeBB4OOO
Speaking about the partnership, Dime’s Phil Lavoie and Vincent Tsang had this to say: “Tapping into Reebok’s fitness heritage and classic silhouettes was ideal for a brand like ours rooted in skateboarding. The design aesthetics of the BB4OOO lend themselves well to functional skateboarding footwear. This seemed like a natural evolution after our inaugural Reebok basketball campaign.”
Designed for those who appreciate the finer things, the pack offers crisp white/navy (Q47373) and subtle brown/black (Q47374) BB4OOO executions. Paying homage equally to Reebok’s traditional leather uppers and a skate-functional suede, these materializations further cement and compliment the partnership.
Key to the model is the Dime “Restoration” woven tongue label graphic nodding to the world-famous painting and viral subject, “Ecco Hommo.”
As the story goes, in 2012, an amateur painter in Borja, Spain botched an attempt at restoring a beloved century-old fresco of Jesus (named “Ecco Hommo”) displayed at the historic community church. News of the inadvertent defacing spread quickly across the global web as the artwork-turned-viral-video-sensation became a tourist attraction bringing visitors to Borja from around the world.
Since then, Dime has taken the liberty of playfully adapting the follied painting and releasing versions of the “Restoration” graphic to consumers via an in-season printables collection, a toaster, puzzles and its newest application as a woven tongue label on the BB4OOO.
The collection is available beginning 12th February exclusively at shop4reebok.com and Vegnonveg starting INR 8,999.
For more information, please visit the Instagram handle @reebokclassicindia
