Sensodyne, the leading sensitivity toothpaste brand from GSK Consumer Healthcare recently unveiled their latest campaign- “Life’s too short for tooth sensitivity.” Sensodyne has used this latest campaign to roll out its new brand identity that is reflected in the latest pack design.
The campaign encourages consumers to enjoy the taste of their favourite refreshments, and relish the pleasures of everyday life without having to worry about tooth sensitivity. The brand has also released a TVC to promotes its latest campaign.
The campaign enlivens visual imagery of commonly sought-after mouth-watering delicacies that easily trigger tooth sensitivity. The brand urges consumers to relish the luscious treats without having to compromise on their food choices because of tooth sensitivity.
Sensodyne has come up with a 20-second TVC and digital commercial to be aired across OTT platforms to promote the brand’s “Life’s too short for tooth sensitivity” campaign. The ad film showcases a visual imagery mix of popular refreshments, predominantly focusing on the five main tastes appealing to our taste receptors viz. cold, hot, sweet, sour and spicy.
The TVC includes visuals of various culinary treats extending from hot tea and lukewarm filter coffee to chilled ice cream and kulfi. Whether it be a tangy pani-puri or an iced beverage, tooth sensitivity need not interfere with your food choices and prompt you to dwindle or say no to your favourite treat.
Sensodyne’s range of tooth sensitivity toothpaste allows consumers to reclaim life’s small pleasures. Sensodyne’s “Life’s too short for tooth sensitivity” campaign aims to restore the joy that comes with tasting your favourite food and drink. The campaign urges consumers to boldly take that bite or sip so that they don’t miss out on some of the most wonderful and essential pleasures of everyday life.
People often restrict their food and drink choices due to tooth sensitivity. Many of them have also come up with temporary coping mechanisms to live with it. Sensodyne’s TVC focuses on relevant triggers of tooth sensitivity to give the audience a gist of what they are missing out on by compromising their food choices.
Commenting on Sensodyne’s latest “Life’s too short for tooth sensitivity” campaign, Anurita Chopra, Area Marketing Lead- Oral Health, GSK Consumer Healthcare said, “Our endeavour has always been to encourage people to live life to the fullest without having to compromise due to tooth sensitivity.”
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