The Maharaja Whiteline and Tefal (part of the SEB Groupe) home appliance brands have been granted to 82.5 Communications India. The Delhi office of 82.5 Communications will be in charge of this account.
The account was won after a multi-agency presentation that involved some of the country’s most well-known agencies, but after the pitch, the SEB Groupe delegated the innovative agency mandate to 82.5 Communications India. They hope to improve the brand’s presence in a crowded market by using the agency’s exclusive “Indian first” strategy.
Groupe SEB India (Tefal & Maharaja Whiteline) marketing head Jasjeet Kaur: “82.5 Communications has been awarded Groupe SEB’s AOR. They’ve shown strong creative skills as well as a holistic approach to our two labels, Maharaja Whiteline and Tefal. A well-deserving organization. We plan to collaborate on some ground-breaking work.”
“Being entrusted by Groupe SEB for the dual task of restructuring an existing Indian brand (Maharaja Whiteline) and also introducing a very well global brand (Tefal) in India is an accomplishment. The opportunity for the business is important, given that the new climate sees more and more people moving their attention and time to within-homes. We look forward to assisting them in obtaining a sizable portion of the prize” said, Kapil Arora, CEO & Co-Chairman, of 82.5 Communications India.
“After some prolonged and competitive pitch campaign, we’re delighted to have won Groupe SEB’s creative mandate. Maharaja Whiteline is a well-known Indian brand, and Tefal hopes to increase its market share with ingenious new products. 82.5 is a company that takes pride in coming up with innovative Indian solutions. This great mingling of minds, I am certain, would result in a synergistic relationship. We’re excited to produce unforgettable work for the company that will help them establish a stronger market presence” commented, Chandana Agarwal, president, of 82.5 Communications (Delhi).
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